Think about your company and what it stands for. Focusing on what makes your business distinct from your competitors can help you build a stronger content strategy.
Where you will tell your story. Your plan should include the channels or platforms you will use to deliver your content. From social media platforms to email marketing and more, your content should be repurposed and optimized for distribution far and wide. Consider each channel and how your content should be framed. You should also think through how they will work together to tell a cohesive story about your business.
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As you build a content strategy, you may also want to consider:
How will you build a content calendar?
How will you source ideas for your content?
How will you organize your content ideas?
How often will you publish content?
How will impromptu requests or trending moments work with your existing content calendar?
Key takeaway: While content strategy elements will differ among businesses, you must have a clear understanding of your brand, whom you are targeting and what you want your content to accomplish.